Activated charcoal in this toothpaste absorbs colour pigments from the tooth surface — it attracts and draws them in rather than scrubbing them off. Pearl powder provides a fine mineral polish with natural calcium. Tricalcium phosphate maintains the enamel’s mineral levels. Three different whitening mechanisms in one formula — fluoride and SLS free.

🦷 Activated Charcoal — absorbs colour pigments, doesn’t scrub them off
🦷 Pearl Powder — fine mineral polishing with natural calcium
🦷 Xylitol — inhibits caries bacteria metabolism